Information On The Use Of The Semantic Web For SEO (Search Engine Optimization)
Until very recently Google relied on keyword mentions and linked graphs to understand hierarchy and topic relevance. The semantic-web operates in an entirely different method that involves moving from “things” to “strings” as its main focus. While many are excited about the use of the Knowledge Graph as well as the use of entity meta-data, there is a lot yet to come.
The Knowledge Graph
The march towards the semantic future involves organizing data in a specific way. Google is now in the process of delivering what is known as in-search info on things, places, and people. The processing of this type of information is motivated in a large way behind Google’s purchase of the quantum computer. With over 20 billion facts related to relationships between various objects that have already being mapped, all that is needed is an Intel processor.
The semantic maps make use of “pins”. This can be described as a common graph that most people are aware of, but instead of featuring link “nodes” the semantic maps direct to entities. This means that the job for a business owner or marketer will be to make sure that their business is mapped and associated with the correct entities to be relevant.
The Semantic Search
While a semantic search may sound similar to the “semantic web” it is not. A semantic search is typically the name provided with using micro or Meta data to highlight information in a search. The use of Google’s rich snippets allows sites to ensure their specific search listing is more visual and engaging. The click through rates studied has resulted in improvements of around 15% upwards when compared to the websites who have not leveraged this opportunity.
One of the best locations to find out about the data formats available for websites is to visit the Schema.org site which contains a detailed list. However, the real opportunities for businesses are not associated with the micro data but rather content.
Google has already started to take certain cues from the content that is a link to establish relevancy, opposed to viewing the anchor text. This offers insight to marketers and business on how search engines start to define or understand what is relevant using context derived from which types of individual write about a brand or business.
When it comes to Search Engine Optimization and the semantic web as with any major change, it is expected to have losers and winners. For this reason, it makes a lot of sense with any semantic strategy that businesses open up various other digital channels to promote traffic.
Relying on a single source of revenue is not regarded as a smart type of strategy in this day and age. Strategies today should include the inbound channels like email and social. Social media itself also plays an important role when it comes to the semantic web.
It has become clear that the Knowledge Graph is the start of the semantic web journey, and all the groundwork is present, which means that it cannot be overlooked or ignored. In fact, the semantic web is believed to bring about several challenged for the search marketers. However, it is suggested that if marketers and businesses act now, they can take full advantage of the opportunities available with this concept. If you still feel like you need help getting your Semantic SEO setup properly, we recommend netmktplc.com as a reliable SEO Company. One of the most important concepts surrounding the Semantic Web is associated with evolution that involves advancing from one system into another. The two important parts that involve this evolution include partial understanding as well as transformability.