Search Engine Optimization 101

SEO 101 – The Basic Levels

SEO might not be everyone’s forte, but it’s not so difficult to understand the basic principles. Once you know the point of search engine optimization and how to put it into action, it becomes a rather experimental journey that constantly changes. In this article the focus will be on the basics of SEO 101 and why they are important.

The 3 Main Approaches

To avoid any confusion as to what SEO might be, it’s the process of making a website or listing receive high search engine page ranks.

The first thing you should know about SEO is that it comes in 3 different levels. Each level contributes to a higher ranking in their specific way. These levels are referred to as:

On-page optimization

Off-page optimization

– Social media platforms

It’s your choice whether you want to invest in all three levels or just one. But given the tough competition for search rankings, it’s better to combine as much as possible.

On-Page Optimization

As the name suggests, everything about this level is directly done on-site. In other words, it speaks to the content that will be used, the plugins, coding, design and everything else that goes with having a site.

Even though website building platforms, such as WordPress, make it incredibly easy to launch a site, it’s something completely different making it search engine effective. There are several things you need to take into consideration, and everything needs to work together.

Off-Page Optimization

Regarding off-page optimization, you’re looking at tactics that utilize outside sources. It’s also commonly known as link building, and the importance of healthy link building keeps growing.

Link building means placing a link to your site on another site, preferably in the same niche. From a search engine point of view, this hosted link counts as a vote for the quality of your site.

However, search engines have cracked down on the way links are being placed. Thanks to years of black-hat-tricks by webmasters looking for easy answers, the process has become more complicated.

Social Media Platforms

There’s nothing complicated about social media platforms. It’s used by millions of people every day, and they have become a great source of traffic. They’ve also gained more ground regarding increasing search engine results. By running an effective social media campaign, you’ll be tapping into a very powerful side of SEO.

What About Local SEO?

SEO tactics don’t only apply to websites and blogs. Even local listings are gaining more popularity, and every business is encouraged to utilize it. You don’t need a website or a blog, but it will help the cause.

Hiring An SEO Professional

Now you get to choose whether you want to take on SEO by yourself, or if you want to hire a professional. If you’re a lawyer, then we recommend hiring someone who specializes in law firm SEO like this consultant. It’s possible to master it after some time, but do you really have it when you should be running your business? A professional SEO service is very affordable and you won’t be wasting any valuable time.


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