Semantic SEO

Information On The Use Of The Semantic Web For SEO (Search Engine Optimization)

Until very recently Google relied on keyword mentions and linked graphs to understand hierarchy and topic relevance. The semantic-web operates in an entirely different method that involves moving from “things” to “strings” as its main focus. While many are excited about the use of the Knowledge Graph as well as the use of entity meta-data, there is a lot yet to come.

The Knowledge Graph

The march towards the semantic future involves organizing data in a specific way. Google is now in the process of delivering what is known as in-search info on things, places, and people. The processing of this type of information is motivated in a large way behind Google’s purchase of the quantum computer. With over 20 billion facts related to relationships between various objects that have already being mapped, all that is needed is an Intel processor.

The semantic maps make use of “pins”. This can be described as a common graph that most people are aware of, but instead of featuring link “nodes” the semantic maps direct to entities. This means that the job for a business owner or marketer will be to make sure that their business is mapped and associated with the correct entities to be relevant.

The Semantic Search

While a semantic search may sound similar to the “semantic web” it is not. A semantic search is typically the name provided with using micro or Meta data to highlight information in a search. The use of Google’s rich snippets allows sites to ensure their specific search listing is more visual and engaging. The click through rates studied has resulted in improvements of around 15% upwards when compared to the websites who have not leveraged this opportunity.

One of the best locations to find out about the data formats available for websites is to visit the Schema.org site which contains a detailed list. However, the real opportunities for businesses are not associated with the micro data but rather content.

Content

Google has already started to take certain cues from the content that is a link to establish relevancy, opposed to viewing the anchor text. This offers insight to marketers and business on how search engines start to define or understand what is relevant using context derived from which types of individual write about a brand or business.

Divesting Interests

When it comes to Search Engine Optimization and the semantic web as with any major change, it is expected to have losers and winners. For this reason, it makes a lot of sense with any semantic strategy that businesses open up various other digital channels to promote traffic.
Relying on a single source of revenue is not regarded as a smart type of strategy in this day and age. Strategies today should include the inbound channels like email and social. Social media itself also plays an important role when it comes to the semantic web.

Conclusion

It has become clear that the Knowledge Graph is the start of the semantic web journey, and all the groundwork is present, which means that it cannot be overlooked or ignored. In fact, the semantic web is believed to bring about several challenged for the search marketers. However, it is suggested that if marketers and businesses act now, they can take full advantage of the opportunities available with this concept. If you still feel like you need help getting your Semantic SEO setup properly, we recommend netmktplc.com as a reliable SEO Company. One of the most important concepts surrounding the Semantic Web is associated with evolution that involves advancing from one system into another. The two important parts that involve this evolution include partial understanding as well as transformability.

Austin: The Start Up Capital of Texas

Austin is one of America’s fastest growing cities regularly beating out  San Antonio, Houston and Dallas in terms of growth. The tech scene is one of the reasons that Austin is growing so fast, Austin has become the go-to hotspot for new tech start ups.  What makes Austin so appealing as a tech destination?

start ups in Austin

A Brief History

Austin came to the attention of the IT world back in the 80’s when IBM, Dell and AMD all chose to set up shop in Austin.  Those three companies brought in an influx of money and talent to the Austin area that only grew in the 90s.  Trilogy software arrived and produced software and web development products, helping other start-ups get their businesses off the ground.  Within a 10 year period Indeed, Home Away and Gowalla showed the world how successful start-ups were coming out of the Texas capital.

Some Notable Start Ups in Austin

  • Gowalla: Back in 2007 when social media was first getting established, 4 Austin residents built Gowalla.  It was a social network based on location, it quickly became popular even winning some awards at the South by Southwest Conference.  Nonetheless the network was snapped up by Facebook in 2012 for an “undisclosed sum” and was quickly shut down.
  • HomeAway: HomeAway is a fixture on the Austin tech scene, this hugely successful vacation rental site boasts almost half a billion dollars in revenue in 2014.  HomeAway launched back in 2006 and after some mergers and shuffling around it later became headquartered here in Austin and it went public in 2011 with a valuation of nearly $3 billion dollars.
  • Indeed: Indeed is the go to site for job hunters all over the world, founded in Austin back in 2004 it has been growing ever since.  In 2010 it overtook Monster to become the most popular site for job hunters.  In 2012 Indeed was sold to Recruit Co for $1 billion.

Why Move to Austin?

Money

Money is the lifeblood of any new business and there is plenty of it in Austin.  Austin has a large share of venture capitalists and angel investors here looking to add to their portfolios. For a start-up attracting the right venture capitalist could mean the difference between success and failure.

South by Southwest

For an entire week all eyes are on Austin, SXSW is the most important tech festival in the world.  This is where Twitter, Foursquare and others launched and became cornerstones on the web.  This event started out as music festival now focuses on start ups.  Here is Twitter at SXSW:

Cost of Living

When you put Austin up against other tech hotspots like San Francisco, Austin wins hands down.  Texas is one of the few states with no income tax and the city and suburbs or consistently listed as some of the cheapest places to live in the US.  Combine that with its vibrant arts and culture, and great weather, attracting young professionals isn’t that hard.