Search Engine Optimization 101

SEO 101 – The Basic Levels

SEO might not be everyone’s forte, but it’s not so difficult to understand the basic principles. Once you know the point of search engine optimization and how to put it into action, it becomes a rather experimental journey that constantly changes. In this article the focus will be on the basics of SEO 101 and why they are important.

The 3 Main Approaches

To avoid any confusion as to what SEO might be, it’s the process of making a website or listing receive high search engine page ranks.

The first thing you should know about SEO is that it comes in 3 different levels. Each level contributes to a higher ranking in their specific way. These levels are referred to as:

On-page optimization

Off-page optimization

– Social media platforms

It’s your choice whether you want to invest in all three levels or just one. But given the tough competition for search rankings, it’s better to combine as much as possible.

On-Page Optimization

As the name suggests, everything about this level is directly done on-site. In other words, it speaks to the content that will be used, the plugins, coding, design and everything else that goes with having a site.

Even though website building platforms, such as WordPress, make it incredibly easy to launch a site, it’s something completely different making it search engine effective. There are several things you need to take into consideration, and everything needs to work together.

Off-Page Optimization

Regarding off-page optimization, you’re looking at tactics that utilize outside sources. It’s also commonly known as link building, and the importance of healthy link building keeps growing.

Link building means placing a link to your site on another site, preferably in the same niche. From a search engine point of view, this hosted link counts as a vote for the quality of your site.

However, search engines have cracked down on the way links are being placed. Thanks to years of black-hat-tricks by webmasters looking for easy answers, the process has become more complicated.

Social Media Platforms

There’s nothing complicated about social media platforms. It’s used by millions of people every day, and they have become a great source of traffic. They’ve also gained more ground regarding increasing search engine results. By running an effective social media campaign, you’ll be tapping into a very powerful side of SEO.

What About Local SEO?

SEO tactics don’t only apply to websites and blogs. Even local listings are gaining more popularity, and every business is encouraged to utilize it. You don’t need a website or a blog, but it will help the cause.

Hiring An SEO Professional

Now you get to choose whether you want to take on SEO by yourself, or if you want to hire a professional. If you’re a lawyer, then we recommend hiring someone who specializes in law firm SEO like this consultant. It’s possible to master it after some time, but do you really have it when you should be running your business? A professional SEO service is very affordable and you won’t be wasting any valuable time.

Understanding the Evolution of SEO

SEO is a field that has been around for a fairly long time now, and if you look at the evolution of SEO youevol will quickly come to realise that it has matured significantly as Google has risen to power. There was a time when SEO just meant filling your page with keywords, and collecting as many links as you can get, regardless of the source.

Today, SEO is rather different – and far more complicated. The evolution of SEO happened out of necessity. Too many people were spamming low quality content or buying links in the hopes of picking up as much traffic as possible. It was too hard for users to find the real, high quality stuff online.

That’s why Google started to put more emphasis on quality. They wanted to make sure that when a user searched for something, whatever was put in front of them was actually useful and informative, and that it fulfilled whatever their goal was.

So, now Google looks at not just keywords, but their density and context. It looks a not just the number of links – but how reputable the sites linking to you actually are. It looks at the age of the domain, how often the site is updated, how often the site gets mentioned elsewhere, and whether those mentions are just blogs, or news sites, authority sites, and educational domains.

All of that stuff, as well as whether the page is factually correct (there are some stats that can be verified empirically), and whether the site gets talked about in social media, are really important, and can help Google to understand what is going on and whether a page should rank well in the SERPs. So, before you start your next SEO campaign, check that you’re actually working to the modern standards!